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Find It. Book It. Grow It.: A Robust Process for Account Acquisition Hardcover

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Management number 7996019 Release Date 2025/09/03 List Price $39.60 Model Number 7996019
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In this new book, Susan E. Mucha explores in great detail the entire account acquisition process of companies in the electronics manufacturing service (EMS) industry. EMS companies face the challenges of a 12- to 18-month sales cycle, low margins and geographically scattered customer bases. Growing the business requires a differentiation strategy and a focused process for maintaining mindshare within a diverse target market. Susan Mucha maps the process of building a differentiated brand while creating a repeatable, consistent sales process, and addresses strategies for account retention and growth.

CategoryBooks > Nonfiction Books > Business & Finance Books
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